Licenses to bring your creative projects to life.

With three clear options, we take the guesswork out of choosing a license so you can get back to designing.

 

Personal

Commercial

Extended Commercial

The licensed asset can appear in a non-commercial projects

Can be used for

  • End Products Not For Sale
  • Personal social media account with non-commercial activities

Cannot be used for

  • End products for sale
  • Business social media accounts
  • Physical or digital paid advertisements
  • Native apps, web apps, or games

The licensed asset can appear in up to 5,000 end products for sale

Can be used for

  • Up to 5,000 physical or digital end products for sale
  • Business social media accounts owned and managed by the licensee
  • Unlimited physical advertisements for local markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for up to 500,000-lifetime viewers

Cannot be used for

  • Native apps, web apps, or games

The licensed asset can appear in up to 250,000 end products for sale

Can be used for

  • Up to 250,000 physical or digital end products for sale
  • Unlimited business social media accounts owned and managed by the licensee
  • Unlimited physical advertisements for local, national, and global markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for unlimited lifetime viewers
  • One native app, web app, or game downloaded or sold up to 250,000 times

 

Looking for more details? View our full license terms

 

How to Use Licensed Assets

What is an End Product?

An End Product is a product you will create from the asset(s) you purchased on WatercolorPNG.

What is the difference between personal and commercial use of an asset?
Commercial Use is any use:
  • that involves an exchange of money or other consideration
  • that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
  • where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.
If one or more of the above is true, the use is “Commercial”.

Personal Use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.

What you can do:

Use the Licensed Asset for commercial purposes under the “Commercial” and “Extended Commercial” licenses. Use the asset for non-commercial, personal activities with all three license types

What you can't do:

Resell or sub-license the Licensed Asset in a way that is directly competitive with it. Resell any modification of the asset on its own. Make the asset public or share the asset in any way that allows others to download, extract, or redistribute it as a standalone file. Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive or defamatory materialFalsely represent authorship and/or ownership of the Licensed AssetAllow anyone other than the Licensee to customize a digital or physical end product, whether for commercial or non-commercial use. This includes, but is not limited to, “print on demand”, “made to order” or “download on demand” applications. Any other use that is not expressly permitted in the license terms is strictly prohibited

FAQ:

Can I use a pattern to create a new fabric that I sell?
With the Commercial license or Extended Commercial license, yes. 
Can I use an illustration I purchase here as my company’s logo?
If you purchase a Commercial or Extended Commercial license, you may use an illustration as part of your logo, as long as the illustration is (1) modified and (2) not the dominant element of the logo. However, you must disclaim the asset if registering for Trademark protection, and you may not enforce any rights on the asset itself.
Can I use a graphic in my product’s label or packaging?
With a commercial license, yes. Since packaging counts as an End Product, the Commercial license allows you to create up to 5,000-lifetime packages, and the Extended Commercial license allows for 250,000. If the label or package is not for a commercial product but a personal project like a sticker or container, you are allowed to use a purchased graphics in this way under the Personal license.

Looking for more details? View our full license terms